MapBrief™

Geography · Economics · Visualization

Category: Business

A Crisis In Measurement Is A Crisis In Management

What gets measured gets managed. I made a pilgrimage to the ruins of the birthplace of “what gets measured gets managed.” The Midvale Steelworks in North Philadelphia is where Frederick Taylor and his stopwatch laid the foundation for “scientific management” at the turn of the 20th century. Notable too was his assistant there, Henry Gantt, […]

When We Sell ‘Mapping’, What Precisely Is The Product?

Last year I ran into the always-incisive Will Cadell and we immediately started discussing a favorite hallway-track topic:  how to effectively sell Geo. ME:  “If I had to do it all over again, I wouldn’t even bother with the web but just sell PDF maps to the Oil & Gas industry with big red arrows that […]

What If The Fix For the Geospatial Workforce “Crisis” Is…Better Pay?

I saw some of the most talented Spatial Minds of my generation…take non-spatial jobs for better money. Recently LinkedIn brought me tidings that two people in my network took new positions with no obvious link to the Geospatial industry. In their spatial endeavors, these folks were technically adept, innovative, and happy to volunteer to speak […]