MapBrief™

Geography · Economics · Visualization

Category: Business

When We Sell ‘Mapping’, What Precisely Is The Product?

Last year I ran into the always-incisive Will Cadell and we immediately started discussing a favorite hallway-track topic:  how to effectively sell Geo. ME:  “If I had to do it all over again, I wouldn’t even bother with the web but just sell PDF maps to the Oil & Gas industry with big red arrows that […]

What If The Fix For the Geospatial Workforce “Crisis” Is…Better Pay?

I saw some of the most talented Spatial Minds of my generation…take non-spatial jobs for better money. Recently LinkedIn brought me tidings that two people in my network took new positions with no obvious link to the Geospatial industry. In their spatial endeavors, these folks were technically adept, innovative, and happy to volunteer to speak […]

Bracing For The Satellite Pixel Glut of 2023

It’s a question as old as capitalism itself: does Supply create its own Demand? With Serious Money flooding the Earth Observation sector–Billionaire money, Former Treasury Secretary/ Wall Street money, etc.–the industry is SPAC’d up and hurling satellites and sensors (optical, radar, hyperspectral, you name it) into orbit at a dizzying rate. But what if the […]