MapBrief™

Geography · Economics · Visualization

Category: Business

The Massive Potential of Verizon Mapquest

Last week’s announcement of Verizon’s purchase of AOL (which includes Mapquest) was greeted mostly with attempts at humor, with references either to AOL trial offer CDs or the “You’ve Got Mail” movie.  The first dozen entries were mildly amusing before the Law of Diminishing Returns reared its head. Most of the analysis of the deal […]

Data Insight, Reputational Risk, and Bill Belichick: Sports Analytics & Business Analytics, Part II

  Can everyone immediately cite your worst professional decision? If you’re 3-time Super Bowl champion and coaching mastermind Bill Belichick, any moderately savvy NFL fan would blurt out “4th and 2“.   Go for it on 4th-and-2 on your own 29 yard line with 2:08 remaining or punt to the Colts and give Peyton Manning […]

Why We’re Smarter on Sunday: Sports Analytics & Business Analytics, Part I

We all remember when we first fell in love with tabular data. For me it was the list of baseball batting averages of every major league player that was published in the Sunday newspaper. Still in church clothes, I’d commandeer the sports section and, donut in hand (the other Sunday indulgence), spend the next twenty-five […]