MapBrief™

Geography · Economics · Visualization

Category: Geography

When We Sell ‘Mapping’, What Precisely Is The Product?

Last year I ran into the always-incisive Will Cadell and we immediately started discussing a favorite hallway-track topic:  how to effectively sell Geo. ME:  “If I had to do it all over again, I wouldn’t even bother with the web but just sell PDF maps to the Oil & Gas industry with big red arrows that […]

Singapore Harbor and the Failure of Geospatial Marketing

If the global economy were collapsing, how would we know? In mid-February as parts of Asia wrestled with COVID-19, Twitter user @IAMIRONMAN7 had some data to share and he wasn’t shy about connecting the dots: As I doom-scrolled through the responses, folks who were familiar with Singapore chimed in that this looked like business-as-usual to […]

Geographically Balancing Supply and Demand: Car Sharing in Denver

How do you geographically match supply and demand in the new sharing economy? For lodging, the old way was to have a fixed number of hotel rooms whose prices rise as the beds fill up. The new way is having AirBnB email potential providers of rooms and informing them of demand spikes in their local area […]